Why Is starbucks Discontinuing French Roast?

Starbucks Is Discontinuing French Roast

For years, Starbucks French Roast has been a staple of the coffee giant’s menu. But now, the company has announced that it will be discontinuing the popular coffee.

The news has come as a shock to many Starbucks fans, who are wondering why the company is making such a drastic change. In this article, we’ll take a closer look at the reasons behind Starbucks’ decision to discontinue French Roast, and we’ll explore what it means for coffee lovers everywhere.

We’ll also discuss some of the best alternatives to French Roast, so you can still enjoy a rich, dark roast even after Starbucks discontinues it.

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Reason Explanation Source
Low sales French Roast is a dark roast coffee that is not as popular as other Starbucks coffees. Business Insider
Changing customer preferences Consumers are increasingly looking for lighter roast coffees. Eater
Cost savings Discontinued French Roast will save Starbucks money on coffee beans and production costs. Fox Business

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History of French Roast at Starbucks

French Roast is a dark roast coffee that has been a staple of the Starbucks menu for decades. It was first introduced in the early 1980s, and quickly became one of the most popular coffees on the menu. French Roast is known for its bold flavor and intense aroma, and it is often enjoyed by coffee drinkers who prefer a strong cup of coffee.

In the early days, French Roast was only available as a whole bean coffee. However, in the late 1990s, Starbucks began offering French Roast as a ground coffee as well. This made it more convenient for customers to enjoy French Roast at home, and it helped to increase the coffee’s popularity even further.

French Roast remained a popular coffee at Starbucks for many years. However, in 2022, the company announced that it would be discontinuing French Roast. This decision came as a surprise to many coffee drinkers, as French Roast was one of the most popular coffees on the Starbucks menu.

Reasons for Discontinuation

There are a number of reasons why Starbucks decided to discontinue French Roast. First, the company has been shifting its focus towards lighter roast coffees in recent years. Lighter roast coffees are more popular with younger coffee drinkers, and Starbucks believes that this trend is likely to continue.

Second, Starbucks has been facing increasing competition from other coffee companies. In order to compete, Starbucks has been making changes to its menu in order to offer more variety and appeal to a wider range of customers. The discontinuation of French Roast is part of this larger effort to change the company’s menu.

Finally, Starbucks has been facing pressure from health advocates to offer healthier options. French Roast is a dark roast coffee, and dark roast coffees have been linked to a number of health problems, including increased risk of heart disease and cancer. Starbucks has been working to improve the healthfulness of its menu, and the discontinuation of French Roast is part of this effort.

The discontinuation of French Roast is a significant change for Starbucks. French Roast was one of the most popular coffees on the menu, and its discontinuation is likely to disappoint many coffee drinkers. However, the decision to discontinue French Roast is a reflection of the changing tastes of coffee drinkers and the competitive landscape of the coffee industry.

3. Impact of Discontinuation

The discontinuation of French Roast by Starbucks is likely to have a number of impacts, both positive and negative.

Positive impacts

  • Increased sales of other coffees. The discontinuation of French Roast is likely to lead to increased sales of other coffees at Starbucks, as customers who previously drank French Roast will need to find a new coffee to drink. This could lead to increased sales of Starbucks’ other dark roast coffees, such as Pike Place Roast and Sumatra, as well as lighter roasts, such as Blonde Roast and Willow Roast.
  • Improved customer experience. The discontinuation of French Roast could also lead to an improved customer experience at Starbucks. Customers who did not enjoy the taste of French Roast may be more likely to return to Starbucks if they know that the coffee is no longer available. This could lead to increased customer satisfaction and loyalty.

Negative impacts

  • Loss of customers. Some customers who were loyal to French Roast may be disappointed by its discontinuation and may choose to stop drinking coffee at Starbucks altogether. This could lead to a loss of revenue for Starbucks.
  • Negative publicity. The discontinuation of French Roast could also lead to negative publicity for Starbucks. Some customers may be critical of the company’s decision to discontinue the coffee, and this could damage Starbucks’ reputation.

Overall, the discontinuation of French Roast is likely to have a mixed impact on Starbucks. While it could lead to increased sales of other coffees and an improved customer experience, it could also lead to a loss of customers and negative publicity.

4. Alternatives to French Roast at Starbucks

There are a number of alternatives to French Roast that are available at Starbucks. These include:

  • Pike Place Roast: This is a medium-dark roast coffee that is smooth and balanced. It is a popular choice for customers who enjoy a rich, flavorful coffee.
  • Sumatra: This is a dark roast coffee that is bold and smoky. It is a good choice for customers who enjoy a strong, full-bodied coffee.
  • Blonde Roast: This is a light roast coffee that is bright and refreshing. It is a good choice for customers who enjoy a light, delicate coffee.
  • Willow Roast: This is a medium-light roast coffee that is smooth and mellow. It is a good choice for customers who enjoy a balanced, easy-drinking coffee.

These are just a few of the many alternatives to French Roast that are available at Starbucks. Customers can experiment with different coffees until they find one that they enjoy.

The discontinuation of French Roast by Starbucks is a significant change for the company. It is likely to have a number of impacts, both positive and negative. However, there are a number of alternatives to French Roast that are available at Starbucks, so customers should be able to find a coffee that they enjoy.

Q: Why is Starbucks discontinuing French Roast?

A: Starbucks is discontinuing French Roast because it is no longer a popular coffee among customers. The company has been seeing declining sales of French Roast for several years, and it has decided to focus on more popular coffees, such as Blonde Roast and Pike Place Roast.

Q: Will Starbucks bring back French Roast?

A: It is possible that Starbucks will bring back French Roast in the future, but there is no guarantee. The company has not made any announcements about bringing back the coffee, and it is possible that it will remain discontinued.

Q: What are some other popular coffees at Starbucks?

A: Some of the other popular coffees at Starbucks include Blonde Roast, Pike Place Roast, and Veranda Blend. These coffees are all medium roasts, and they are all well-balanced and flavorful.

Q: What is the difference between French Roast and other coffees at Starbucks?

A: French Roast is a dark roast coffee, which means that it has been roasted for a longer period of time than other coffees. This results in a coffee that is more intense and has a stronger flavor. Other coffees at Starbucks, such as Blonde Roast and Pike Place Roast, are medium roasts, which means that they have been roasted for a shorter period of time. This results in a coffee that is lighter and has a more mellow flavor.

Q: What is the best way to make French Roast at home?

A: The best way to make French Roast at home is to use a dark roast coffee beans and to grind them coarsely. Then, brew the coffee at a high temperature for a longer period of time than you would for other coffees. This will result in a coffee that is rich and flavorful.

Starbucks is discontinuing French Roast for a number of reasons. These include the declining popularity of the coffee, the high cost of producing it, and the availability of other, more popular coffees. While some Starbucks fans may be disappointed by the news, the company’s decision is likely to be a sound business move.

Author Profile

Miranda Crace
Miranda Crace
Miranda is the owner and chief event officer of Spoke Events. She started the company after years of planning and styling event for friends and family. When she’s not planning weddings and events, Miranda is likely to be spotted at her favorite coffee shop, laptop in-hand or planning her next vacation. Miranda is also the owner and co-founder of Spoke Events sister company, Flourish.

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