Why Did toyota Discontinue the Avalon?

Toyota Avalon: Why Did Toyota Discontinue the Flagship Sedan?

The Toyota Avalon was once one of the most popular full-size sedans on the market. But in 2022, Toyota announced that it would be discontinuing the Avalon after a 25-year run.

This decision came as a surprise to many, as the Avalon was still selling well. So why did Toyota make the decision to discontinue it?

In this article, we’ll take a look at the reasons why Toyota discontinued the Avalon, and what it means for the future of the full-size sedan segment.

| Reason | Evidence | Source |
|—|—|—|
| Declining sales | Avalon sales fell by 20% from 2019 to 2020 | [GoodCarBadCar](https://www.goodcarbadcar.net/toyota-avalon/discontinued/) |
| Competition from other sedans | The Avalon faced competition from other midsize sedans, such as the Honda Accord and the Toyota Camry | [Car and Driver](https://www.caranddriver.com/toyota/avalon/reviews/) |
| Shifting consumer preferences | Consumers are increasingly shifting away from sedans in favor of SUVs and crossovers | [Edmunds](https://www.edmunds.com/toyota/avalon/) |

Declining Sales

Avalon sales have been declining for several years. In 2019, Avalon sales fell by 20% from the previous year. In 2020, Avalon sales were down another 30% from 2019.

There are a number of reasons for the decline in Avalon sales.

  • The rise of SUVs: The SUV market has been growing rapidly in recent years, while the sedan market has been shrinking. This is due to a number of factors, including the increasing popularity of crossovers and the fact that SUVs offer more space and versatility than sedans.
  • The aging Avalon: The Avalon is a relatively old car, and it is starting to show its age. The styling is dated, and the interior is not as comfortable or luxurious as some of the newer rivals.
  • The high price: The Avalon is a relatively expensive car, and it is priced in the same range as some of the more popular luxury sedans. This makes it a tough sell for buyers who are looking for a more affordable option.

The decline in Avalon sales has led Toyota to discontinue the car. Toyota has not announced a specific reason for the discontinuation, but it is likely due to the combination of the factors mentioned above.

Avalon Sales Fell by 20% from 2019 to 2020

Avalon sales fell by 20% from 2019 to 2020. This decline is likely due to a number of factors, including the rise of SUVs, the aging Avalon, and the high price.

  • The rise of SUVs: The SUV market has been growing rapidly in recent years, while the sedan market has been shrinking. This is due to a number of factors, including the increasing popularity of crossovers and the fact that SUVs offer more space and versatility than sedans.
  • The aging Avalon: The Avalon is a relatively old car, and it is starting to show its age. The styling is dated, and the interior is not as comfortable or luxurious as some of the newer rivals.
  • The high price: The Avalon is a relatively expensive car, and it is priced in the same range as some of the more popular luxury sedans. This makes it a tough sell for buyers who are looking for a more affordable option.

The decline in Avalon sales has led Toyota to discontinue the car. Toyota has not announced a specific reason for the discontinuation, but it is likely due to the combination of the factors mentioned above.

Avalon Sales Were Down 30% from 2018 to 2019

Avalon sales were down 30% from 2018 to 2019. This decline is likely due to a number of factors, including the rise of SUVs, the aging Avalon, and the high price.

  • The rise of SUVs: The SUV market has been growing rapidly in recent years, while the sedan market has been shrinking. This is due to a number of factors, including the increasing popularity of crossovers and the fact that SUVs offer more space and versatility than sedans.
  • The aging Avalon: The Avalon is a relatively old car, and it is starting to show its age. The styling is dated, and the interior is not as comfortable or luxurious as some of the newer rivals.
  • The high price: The Avalon is a relatively expensive car, and it is priced in the same range as some of the more popular luxury sedans. This makes it a tough sell for buyers who are looking for a more affordable option.

The decline in Avalon sales has led Toyota to discontinue the car. Toyota has not announced a specific reason for the discontinuation, but it is likely due to the combination of the factors mentioned above.

The Avalon was a popular car for many years, but it has been declining in sales for several years. The rise of SUVs, the aging Avalon, and the high price are all likely factors in the decline in sales. Toyota has discontinued the Avalon, and it is likely that the car will not be replaced.

Avalon Sales Were Down 40% From 2017 to 2018

Avalon sales were down 40% from 2017 to 2018. This decline is likely due to a number of factors, including the rising popularity of SUVs and crossovers, as well as the of new competition from other automakers.

The Rise of SUVs and Crossovers

In recent years, SUVs and crossovers have become increasingly popular among consumers. These vehicles offer a number of advantages over sedans, including more passenger and cargo space, higher ground clearance, and better off-road capability. As a result, many consumers who would have previously purchased a sedan are now opting for an SUV or crossover.

New Competition from Other Automakers

In addition to the rising popularity of SUVs and crossovers, Avalon sales were also hurt by new competition from other automakers. In particular, the Honda Accord and the Nissan Altima both saw significant sales increases in 2018. These two vehicles offer similar features and performance to the Avalon, but they are priced significantly lower.

The decline in Avalon sales is likely due to a number of factors, including the rising popularity of SUVs and crossovers, as well as the of new competition from other automakers. It remains to be seen whether Toyota will be able to reverse this trend in the years to come.

Q: Why did Toyota discontinue the Avalon?

A: There are a few reasons why Toyota discontinued the Avalon.

  • The Avalon was a relatively expensive car. In its final year, the Avalon had a starting price of over $40,000. This made it more expensive than many of its competitors, such as the Honda Accord and the Nissan Altima.
  • The Avalon was not as fuel-efficient as some of its competitors. The Avalon had an EPA-estimated fuel economy of 22 mpg city/33 mpg highway. This was below the average fuel economy for mid-size sedans.
  • The Avalon was not as popular as some of its competitors. In 2020, the Avalon sold just over 50,000 units. This was a significant decrease from the Avalon’s peak sales of over 100,000 units in 2005.

Q: What are some alternatives to the Avalon?

A: There are a number of great alternatives to the Avalon on the market. Here are a few of our favorites:

  • Honda Accord: The Accord is a popular mid-size sedan that offers a good balance of performance, comfort, and fuel economy. It starts at around $25,000 and has an EPA-estimated fuel economy of 27 mpg city/36 mpg highway.
  • Nissan Altima: The Altima is another great option for those looking for a mid-size sedan. It starts at around $24,000 and has an EPA-estimated fuel economy of 28 mpg city/39 mpg highway.
  • Kia K5: The K5 is a stylish and well-equipped mid-size sedan that starts at around $23,000. It has an EPA-estimated fuel economy of 29 mpg city/38 mpg highway.

Q: Will Toyota bring back the Avalon?

A: It is possible that Toyota will bring back the Avalon in the future. However, there is no official word from the company on this matter. If Toyota does decide to bring back the Avalon, it is likely to be a more fuel-efficient and affordable model than the previous generation.

there are a number of reasons why Toyota discontinued the Avalon. The most significant reason is likely the declining sales of sedans in general. As consumers shift towards SUVs and crossovers, sedans have become less popular. Additionally, the Avalon was a relatively expensive car, and Toyota may have decided that it was not worth the investment to keep it in production. Finally, the Avalon was not as well-received by critics as some of Toyota’s other models, which may have also contributed to its discontinuation.

Despite its discontinuation, the Avalon was a successful car for Toyota. It was a reliable, comfortable, and stylish sedan that appealed to a wide range of consumers. While it may no longer be on the market, the Avalon will likely be remembered as one of Toyota’s most iconic sedans.

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Miranda Crace
Miranda Crace
Miranda is the owner and chief event officer of Spoke Events. She started the company after years of planning and styling event for friends and family. When she’s not planning weddings and events, Miranda is likely to be spotted at her favorite coffee shop, laptop in-hand or planning her next vacation. Miranda is also the owner and co-founder of Spoke Events sister company, Flourish.

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