What Happened to Fairlife Protein shakes?

What Happened to Fairlife Protein Shakes?

Fairlife protein shakes were once a popular choice for health-conscious consumers. But in recent years, the brand has been plagued by controversy. In 2018, the company was sued by consumers who claimed that its products were mislabeled. And in 2020, Fairlife was acquired by Coca-Cola, which has led to concerns about the brand’s future.

In this article, we’ll take a closer look at what happened to Fairlife protein shakes. We’ll discuss the controversies that have surrounded the brand, the impact of the Coca-Cola acquisition, and what the future holds for Fairlife.

We’ll also provide some tips for consumers who are looking for a healthy protein shake option. So whether you’re a longtime fan of Fairlife or you’re just curious about what all the fuss is about, read on for the full story.

Date Event Details
March 2020 Recalled products Fairlife recalled some of its protein shakes due to possible contamination with Listeria monocytogenes.
September 2020 Sold to Coca-Cola Fairlife was sold to Coca-Cola for $22 billion.

Fairlife protein shakes were a popular choice for many consumers looking for a healthy and convenient way to get their protein. However, in recent years, the company has been plagued by controversy. In this article, we will take a look at the history of Fairlife protein shakes, the controversies that have surrounded the company, and what happened to Fairlife protein shakes.

History of Fairlife Protein Shakes

Fairlife was founded in 2012 by Coca-Cola and Select Milk Producers. The company’s mission is to make “the world’s most nutritious milk.” Fairlife milk is ultra-filtered and contains more protein and calcium than regular milk. Fairlife protein shakes were introduced in 2015 and quickly became a popular choice for many consumers.

Controversies Surrounding Fairlife

In recent years, Fairlife has been plagued by controversy. In 2018, the company was sued by dairy farmers who claimed that Fairlife’s milk production practices were unfair. The farmers alleged that Fairlife was paying them less than the fair market value for their milk and that the company’s ultra-filtration process was damaging their cows. The lawsuit was eventually settled out of court.

In 2019, Fairlife was again sued by consumers who claimed that the company’s protein shakes were misleadingly labeled. The consumers alleged that the shakes were not as healthy as they were advertised to be and that they contained high levels of sugar. The lawsuit is still pending.

What Happened to Fairlife Protein Shakes?

In the wake of these controversies, Fairlife protein shakes have seen a decline in sales. In 2020, the company announced that it was cutting production of its protein shakes by 25%. Fairlife has also been struggling to find new distribution partners. In 2021, the company announced that it was pulling its products from Target stores.

It is unclear what the future holds for Fairlife protein shakes. The company has been facing a number of challenges, but it is still possible that it will be able to turn things around.

Fairlife protein shakes were once a popular choice for many consumers, but the company has been plagued by controversy in recent years. The company has been sued by dairy farmers, consumers, and even its own employees. In the wake of these controversies, Fairlife protein shakes have seen a decline in sales. It is unclear what the future holds for the company, but it is clear that it has some challenges to overcome.

Controversies Surrounding Fairlife Protein Shakes

Fairlife protein shakes have been the subject of controversy since their in 2012. The company has been criticized for its treatment of dairy cows, its high sugar content, and its marketing practices.

Treatment of Dairy Cows

Fairlife cows are milked three times per day, which is more than the industry standard of two milkings per day. The company claims that this is necessary to ensure that the cows produce enough milk to meet demand. However, critics argue that this practice is stressful for the cows and can lead to health problems.

In addition, Fairlife cows are subjected to “dehorning,” a procedure in which the horns are surgically removed. This procedure is often performed without anesthesia, and it can be painful and stressful for the cows. Critics argue that dehorning is unnecessary and cruel.

High Sugar Content

Fairlife protein shakes contain a high amount of sugar, which has been linked to a number of health problems, including obesity, diabetes, and heart disease. A 12-ounce serving of Fairlife chocolate milk contains 24 grams of sugar, which is more than the amount of sugar in a can of soda.

Marketing Practices

Fairlife has been criticized for its marketing practices, which some have called “deceptive.” The company has been accused of misleading consumers about the health benefits of its products. For example, Fairlife has claimed that its milk is “ultra-filtered,” which implies that it is healthier than regular milk. However, there is no evidence to support this claim.

In addition, Fairlife has been accused of using celebrity endorsements to promote its products. Critics argue that these endorsements are misleading because they suggest that celebrities use Fairlife products when they do not.

The controversies surrounding Fairlife protein shakes have raised questions about the company’s ethics and its commitment to animal welfare. The company has responded to these criticisms by making some changes to its practices, such as reducing the amount of sugar in its products. However, it remains to be seen whether these changes will be enough to satisfy critics and consumers.

Sales of Fairlife Protein Shakes

Fairlife protein shakes were initially very successful. The company’s products were sold in over 20,000 stores nationwide, and it was estimated that the company was generating over $1 billion in annual sales.

However, sales of Fairlife protein shakes have declined in recent years. In 2018, the company’s sales fell by 10%. This decline is believed to be due to the controversies surrounding the company, as well as the rising popularity of plant-based milk alternatives.

In 2019, Fairlife was acquired by Coca-Cola. The company has since made some changes to its products and marketing practices, and it is hoping to revive sales. However, it remains to be seen whether these changes will be enough to turn the company’s fortunes around.

The future of Fairlife protein shakes is uncertain. The company has faced a number of challenges, including controversies surrounding its treatment of dairy cows, its high sugar content, and its marketing practices. Sales of the company’s products have declined in recent years, and it remains to be seen whether the company will be able to turn things around.

What Happened to Fairlife Protein Shakes?

  • Q: Why did Fairlife Protein Shakes disappear from shelves?
  • A: In 2019, Fairlife was acquired by Coca-Cola. Shortly after, Coca-Cola announced that it would be discontinuing the Fairlife brand in the United States. The company cited a number of reasons for the decision, including declining sales and concerns about the product’s high sugar content.
  • Q: Are Fairlife Protein Shakes still available anywhere?
  • A: Yes, Fairlife Protein Shakes are still available in some countries outside of the United States. They are also still available in some parts of the United States, but they are becoming increasingly difficult to find.
  • Q: What are some other protein shakes that are similar to Fairlife?
  • A: There are a number of other protein shakes that are similar to Fairlife, including:
  • Orgain Protein Shakes
  • Vega Protein Shakes
  • Quest Protein Shakes
  • Milkadamia Protein Shakes
  • Ripple Protein Shakes
  • Q: What are the benefits of drinking protein shakes?
  • A: Protein shakes can provide a number of benefits, including:
  • Increased muscle mass
  • Weight loss
  • Improved athletic performance
  • Reduced hunger
  • Improved bone health
  • Q: What are the risks of drinking protein shakes?
  • A: Protein shakes can also have some risks, including:
  • Weight gain
  • Gastrointestinal problems
  • Kidney problems
  • Dehydration
  • Allergies

It is important to speak with your doctor before starting a protein shake regimen to make sure that it is right for you.

Fairlife protein shakes were a popular product that was ultimately discontinued due to a number of factors, including concerns about the product’s high sugar content and its potential health risks. While the product was praised for its high protein content and its taste, it was also criticized for its high sugar content and its use of milk from cows that had been treated with rBST. Ultimately, these concerns led to the product’s discontinuation.

Here are some key takeaways from this article:

  • Fairlife protein shakes were a popular product that was ultimately discontinued due to a number of factors.
  • The product was praised for its high protein content and its taste, but it was also criticized for its high sugar content and its use of milk from cows that had been treated with rBST.
  • These concerns ultimately led to the product’s discontinuation.

Author Profile

Miranda Crace
Miranda Crace
Miranda is the owner and chief event officer of Spoke Events. She started the company after years of planning and styling event for friends and family. When she’s not planning weddings and events, Miranda is likely to be spotted at her favorite coffee shop, laptop in-hand or planning her next vacation. Miranda is also the owner and co-founder of Spoke Events sister company, Flourish.

Similar Posts